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Periodical: Nautilus

Summary:   From Pat Deveney's database:

Nautilus, The.
Self Help through Self Knowledge / Magazine of New Thought / Devoted to the Practical Application of Mental Science to Every Day Living.
This Magazine is an Investment, not an expense; and it Pays Dividents in proportion as it is used / Self-Help through Self-Knowledge
1898-1951 Month
Portland, OR, 1898-99; Sioux Falls, SD, 1899- 1900; Holyoke, MA, 1900-1951. Editor: Elizabeth Towne and William E. Towne.

1/1, November 1898-53/10, August 1951. Fifty cents, then $1.00 a year, eventually more than 100 pp.

This was one of the most long-lived and influential of all New Thought journals, and clearly shows the transition from New Thought as a movement with some pretensions to be the intellectual heir of Emerson and the idealists, to New Thought as positive thinking, exhortation, and paths to success. While it discussed the "innate powers" in man and their development, and topics like physical immortality and the like, it did not emphasize them, as had earlier contemporaries, and sought instead to give comfort, the power of overcoming of fears, and uplift-all of which were reinforced by the publication of regular "Success Letters" from contented students, with prizes for the best letter. In many ways the journal was the predecessor of newspaper advice columnists and radio psychologists, and was clearly directed to women especially and to their problems.

Elizabeth Lois Struble Jones Towne (1865-1960) settled in Holyoke, MA when she married William E. Towne, and the couple turned her small, four-page journal into a behemoth, the largest-circulation New Thought journal: 4,500 in 1900 and 50,000 eventually. In addition to advice and uplift it provided a new poem each month by Ella Wheeler Wilcox. In its heyday, the journal was vast (more than 100 pages), half of which at least were advertisements, at $48.00 a page, for Towne's own books and books by contributors, and for every species of quack medicine ("The Hindu-Yogi Practical Water Cure," "Renewal of Vital Forces," "Control Your Vital Essence," etc.) and metaphysical and psychic institute of the time. The Townes also ran a publishing house under Elizabeth's name that published most New Though authors between 1910 and 1940. The journal had contributions by Elbert Hubbard, Edwin Markham, Julia Seton; Wallace D. Wattles; Ella Wheeler Wilcox, Edgar L. Larkin (the pet astronomer and scientist of the New Thought movement), Ralph Waldo Trine, Cora Linn Daniels, William Walker Atkinson, Annie Rix Militz, Orison Swett Marden, Lilian Whiting, Brown Landone, et al. Horatio Dresser, in his History of New Thought, lists the Townes among the "objective idealists" who accepted the reality of matter while still believing that it was subject to the power of mind. This more intellectual and occult side of Towne's work was revealed in her popular pamphlet How to Wake the Solar Plexus. S.C. Gould in his review in Notes and Queries, 1900, says: "The booklet tells how the Solar Plexus, or sun center, is to the human body precisely what the visible sun is to the solar system. It is the source of all life and light. It is the manufacturer of life and light. The solar plexus inhales light and heat and exhales magnetism." The possibilities of the idea, however, were seldom exposed in the journal and left tantalizingly vague in the pamphlet.

The Townes also published Points, The Helper, American New Life, and New Thought: A Monthly Magazine of Personal Helpfulness.

Buffalo and Erie County Public Library; NY Historical Society; Los Angeles Public Library; Yale University; LOC; Tulane University; Auburn University microfilm (1910-11, 1917-1922); and many other locations in OCLC.

Issues:Nautilus V7 N4 1905 Feb
Nautilus V7 N6 1905 Apr
Nautilus V7 N11 1905 Sep
Nautilus V7 N12 1905 Oct
Nautilus V8 N2 1905 Dec
Nautilus V8 N4 1906 Feb
Nautilus V8 N8 1906 Jun
Nautilus V8 N9 1906 Jul
Nautilus V8 N11 1906 Sep
Nautilus V9 N2 1906 Dec
Nautilus V9 N4 1907 Feb
Nautilus V9 N5 1907 Mar
Nautilus V9 N8 1907 Jun
Nautilus V9 N9 1907 Jul
Nautilus V9 N10 1907 Aug
Nautilus V9 N11 1907 Sep
Nautilus V9 N12 1907 Oct
Nautilus V17 N12 1915 Oct
Nautilus V18 N6 1916 Apr
Nautilus V44 N12 1942 Oct
Nautilus V45 N2 1942 Dec
Nautilus V45 N8 1943 Jun
Nautilus V45 N9 1943 Jul
Nautilus V45 N12 1943 Oct
Nautilus V46 N2 1943 Dec

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