International Association for the Preservation of Spiritualist and Occult Periodicals
About Archives Practices Contribute Contacts Search

   

Periodical: New York Magazine of Mysteries

Summary:  From Pat Deveney's database:

New York Magazine of Mysteries, The.
Health-Happiness-Prosperity / Containing the Mysteries of: Dreams, and their meaning Glorified Visions, Occult Powers, Astrology, Magnetism Hypnotism, Psychology, Telepathy, Psychometry, Clairvoyance, Graphology, Palmistry, Hidden Powers, Etc. / The Cheer-Up Magazine.
Other titles: Magazine of Mysteries
1901-1914 Monthly
New York, NY. Publisher: Thompson & Co., then Magazine of Mysteries Association, Inc.. Editor: Charles E. Ellis; J.P. Cooke. Succeeded by: Gentlewoman
1/1, 1901-26/9, July 1914. 16 -32 pp. (largely advertising, plus numerous supplemental pages devoted solely to the advertisements). $1.00 a year, ten cents a copy-25 cents a year, 5 cents a copy. 9x13, 32-52 pp. (varies).

The advertisement for this in The Progressive Thinker, June 22, 1901, claimed that the journal "contains the Mysteries of Dreams and Their Meaning, Glorified Visions, Occult Powers, Astrology, Hypnotism, Psychology, Telepathy, Psychometry, Magnetism, Soul Charming, Clairvoyance, Modern Spiritualism, Graphology, Palmistry, Unseen Powers, Mental Healing, etc." While the journal initially did not carry advertisements (and gloried in that fact), it eventually became a prime example of the power and profitability of advertisement and definitely subordinated content to advertising. It carried regular columns by the likes of Helen Van Anderson, Frederic W. Burry, and W.J. Colville and occasional notices from William Walker Atkinson, but these were mere window-dressing for the magazine's own "Mystic Success Club" ("Health, Wealth, a Long, Useful and Blissful Career for Years") which sold pins that functioned as talismans and had a series of degrees through which candidates progressed-all for $1.50 a year. (Its Second Degree of the Mystic Success Club: Receptivity, Second Step to Success ([New York?]: New York Magazine of Mysteries, c.1903) survives, marked on its title page "Sacredly Confidential.") The journal also advertised (and seems to have sponsored) The Universal Brotherhood of Ancient Mystic Adepts, also known as the Holy Seven, who emerged from the seclusion of the ages to reveal wisdom to the readers of the journal. Both of these organizations were the brainchildren of Helen Van Anderson, a novelist, feminist and New Thought lecturer, and Hubert A. Knight, who reorganized the Order of the Illuminati of Leopold Engel and Theodor Reuss in the United States in 1902. Besides this, the journal carried advertisements for various occult secrets by William E. Towne (the husband of Elizabeth Towne, the founder and editor of The Nautilus), Dr. T.J. Betiero (see the notes under The Philomathian and Betiero's Oriental Mysteries), the purveyors of "Pahlavi Cards," and others of the same ilk, and reams of notices for increasing one's height, curing baldness, losing or gaining weight, learning law at home, palmistry, mail-order schemes, developing thought force or personal magnetism, etc. A major interest of the journal in those halcyon days before the securities laws, was in touting the stock of the Magazine of Mysteries Association, Inc., advertised at $10.00 a share, and promising a sixteen percent dividend annually coupled with a money-back guarantee on the price of the shares! "Start the Year Right" (January 1902): 143. To support this promise, the association's president, Charles E. Ellis, claimed a circulation of more than 150,000 a year, with paid subscriptions in the first 10 months of 1904 of more than 116,000. Through October 1904, the journal said it made more than $220,000 in subscriptions and $57,000 in advertising revenue. Ellis came to a bad end after he overextended himself in a separate scheme-a building-material (Kornit) made of animal hooves and horns-and was convicted, in 1910, of mail fraud. The journal was not the same thereafter and in its last years was most entirely an advertising vehicle, priced at 25 cents a year, carelessly produced, and containing filler of general interest with only rote discussions of the "mysteries" ("Hidden Powers," "Have We Lived Before," "Dreams and their Meaning," etc.) by the likes of "Brother Servator" (who established his bona fides by mentioning his "boyhood in India") and other unknowns. NYPL; LOC; NY State Library; University of California, Santa Barbara; University of Texas, Austin.

Issues:NY Magazine Of Mysteries V1 N1 May 1901
NY Magazine Of Mysteries V1 N2 Jun 1901
NY Magazine Of Mysteries V1 N3 Jul 1901
NY Magazine Of Mysteries V1 N5 Sep 1901
NY Magazine Of Mysteries V1 N4 Aug 1901
NY Magazine Of Mysteries V1 N6 Oct 1901
NY Magazine Of Mysteries V2 N1 Nov 1901
NY Magazine Of Mysteries V2 N2 Dec 1901
NY Magazine Of Mysteries V2 N3 Jan 1902
NY Magazine Of Mysteries V2 N5 Mar 1902
NY Magazine Of Mysteries V2 N4 Feb 1902
NY Magazine Of Mysteries V2 N6 Apr 1902
NY Magazine Of Mysteries V3 N1 May 1902
NY Magazine Of Mysteries V3 N2 Jun 1902
NY Magazine Of Mysteries V3 N3 Jul 1902
NY Magazine Of Mysteries V3 N5 Sep 1902
NY Magazine Of Mysteries V3 N4 Aug 1902
NY Magazine Of Mysteries V3 N6 Oct 1902
NY Magazine Of Mysteries V4 N1 Nov 1902
NY Magazine Of Mysteries V4 N2 Dec 1902
NY Magazine Of Mysteries V4 N3 Jan 1903
NY Magazine Of Mysteries V4 N5 Mar 1903
NY Magazine Of Mysteries V4 N4 Feb 1903
NY Magazine Of Mysteries V4 N6 Apr 1903
NY Magazine Of Mysteries V5 N1 May 1903
NY Magazine Of Mysteries V5 N2 Jun 1903
NY Magazine Of Mysteries V5 N3 Jul 1903
NY Magazine Of Mysteries V5 N5 Sep 1903
NY Magazine Of Mysteries V5 N4 Aug 1903
NY Magazine Of Mysteries V5 N6 Oct 1903
NY Magazine Of Mysteries V6 N1 Nov 1903
NY Magazine Of Mysteries V6 N2 Dec 1903
NY Magazine Of Mysteries V6 N3 Jan 1904
NY Magazine Of Mysteries V6 N4 Feb 1904
NY Magazine Of Mysteries V6 N5 Mar 1904
NY Magazine Of Mysteries V6 N6 Apr 1904
NY Magazine Of Mysteries V19 N1 May 1910
NY Magazine Of Mysteries V19 N2 Jun 1910
NY Magazine Of Mysteries V19 N3 Jul 1910
NY Magazine Of Mysteries V19 N4 Aug 1910
NY Magazine Of Mysteries V19 N4 Sep 1910
NY Magazine Of Mysteries V19 N5 Oct 1910
NY Magazine Of Mysteries V19 N7 Dec 1910
NY Magazine Of Mysteries V20 N6 Nov 1910
NY Magazine Of Mysteries V21 N3 Jan 1911
NY Magazine Of Mysteries V21 N4 Feb 1911
NY Magazine Of Mysteries V21 N5 Mar 1911
NY Magazine Of Mysteries V21 N6 Apr 1911
NY Magazine Of Mysteries V22 N7 May 1911
NY Magazine Of Mysteries V22 N8 Jun 1911
NY Magazine Of Mysteries V22 N9 Jul 1911
NY Magazine Of Mysteries V22 N10 Aug 1911
NY Magazine Of Mysteries V22 N11 Sep 1911
NY Magazine Of Mysteries V22 N12 Oct 1911
NY Magazine Of Mysteries V23 N1 Nov 1911
NY Magazine Of Mysteries V23 N2 Dec 1911

Archival material rights reserved under Creative Commons license.   .
IAPSOP respects user and member privacy and personal data rights.